Pickles & Bakes: From Lockdown Bakery to Booming Biscuit Business

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In the midst of the pandemic-induced lockdowns, Natalie Sanders found herself grappling with the challenges of homeschooling her children while attempting to limit their screen time. Faced with the constant demand for snacks from her youngsters, Sanders embarked on a mission to create a solution that would not only engage her children creatively but also provide them with a tasty treat. Little did she know that this endeavor would blossom into the innovative and thriving biscuit brand known as Pickles & Bakes(https://www.picklesandbakes.com/).

Trusting Instincts and Seizing Opportunities

Sanders encountered skepticism when she first conceptualized the idea of paintable and colorable biscuits on a commercial scale. Many doubted the feasibility of such a venture, citing logistical challenges. However, undeterred by naysayers, Sanders persevered, knocking on doors and pushing boundaries to bring her vision to life. Through sheer determination and resilience, she overcame obstacles and turned her idea into a reality.

Amid the chaos of homeschooling and late-night baking sessions, Sanders faced pressure to put her business aspirations on hold. Yet, she remained steadfast in her belief that the demand for innovative products during lockdown was ripe for exploitation. Trusting her instincts, she forged ahead, capitalizing on the frustrations of fellow locked-down families and leveraging their interest to propel Pickles & Bakes forward. In doing so, she demonstrated the importance of seizing opportunities, even in the face of adversity.

Power of Community and Embracing Innovation

Recognizing the need for support, Sanders turned to her network of friends and family for assistance. In the absence of a formal team, she enlisted the help of loved ones who willingly stepped up to contribute their skills and expertise. From graphic design to financial management, Sanders pooled resources from her extended network, transforming her inner circle into an invaluable source of support and guidance. This collaborative approach not only strengthened familial bonds but also fostered a sense of collective ownership over the success of Pickles & Bakes.

While drawing upon the talents of her community, Sanders also recognized the importance of investing in specialized knowledge. Aware of her own limitations, she sought out experts in areas where she lacked experience, such as food technology and regulatory compliance. By prioritizing investment in critical areas of expertise, Sanders ensured that Pickles & Bakes remained at the forefront of innovation while adhering to industry standards and regulations.

Perhaps the most remarkable feat of Pickles & Bakes’ journey is the audacious partnership secured with entertainment giant Hasbro. Sanders’s pitch to create Peppa Pig-themed colorable biscuits initially seemed like a far-fetched dream. However, her unwavering boldness and determination led to the realization of this ambitious collaboration, culminating in an exclusive licensing agreement with Hasbro. This groundbreaking partnership serves as a testament to Sanders’s fearless approach and willingness to pursue her vision against all odds.

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